Athleta is a project whose aim is to eliminate the common belief that being a woman is incompatible with being an athlete; a gender distinction understood as a physical limit, an obstacle to the realization as an athlete and a definition in the worst sense of the concept of femininity, almost as if it remains somehow disfigured and the higher the agonism, the more indelibly it is marked.
The intention is to make people understand how any sporting discipline can be applied to women without compromising their validity, professionalism, without losing the strength and power of the gesture, the dynamism, and the spectacularity of the action.
Grit and delicacy, determination and emotion: these are women in sport.
